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The Economics of Marketing

by Mark Casson

  • ISBN: 9781858987958
  • ISBN10: 1858987954

The Economics of Marketing

by Mark Casson

  • List Price: $399.00
  • Binding: Hardcover
  • Publisher: Edward Elgar Pub
  • Publish date: 11/01/1998
  • ISBN: 9781858987958
  • ISBN10: 1858987954
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Description: Contents: Introduction Part I: History of Marketing Part II: Channels of Distribution Part III: Product Strategies Part IV: Promotion: Advertising and the Diffusion of Product Information Part V: Price Part VI: Limiting Competition: Barriers to Entry
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8vo. 735 pp. International Library of Critical Writings in Economics. We
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1998 Hardcover. Ex-Library. Text is clean. Binding is strong. Nice blue cloth
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1998 Hardcover. Ex-Library. Text is clean. Binding is strong. Nice blue cloth
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