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The End of Marketing as We Know It

by Sergio Zyman

  • ISBN: 9780887309830
  • ISBN10: 0887309836

The End of Marketing as We Know It

by Sergio Zyman

  • List Price: $15.99
  • Binding: Paperback
  • Publisher: Harpercollins
  • Publish date: 11/01/2000
  • ISBN: 9780887309830
  • ISBN10: 0887309836
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Description: Marketing today doesn't work. Or so says the "Aya-Cola", Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant and irascible, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of such brands as Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. In The End of Marketing As We Know It, Zyman explores such provocative topics as:
-- Why feel-good marketing is pointless unless it results in sales
-- Why marketing isn't an art but a science
-- How a well-honed strategy is more important to success than what ads say.

Visionary and roguish in approach, The End of Marketing As We Know It captures a seismic shift in marketing from the master of the trade.

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