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The Essence of Business Economics

by Nellis, Joseph

  • ISBN: 9780135731307
  • ISBN10: 0135731305

The Essence of Business Economics

by Nellis, Joseph

  • List Price: $19.95
  • Binding: Paperback
  • Edition: 0002
  • Publisher: Prentice Hall
  • Publish date: 12/01/2008
  • ISBN: 9780135731307
  • ISBN10: 0135731305
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Description: 1. The Essence of Business Economics: An Overview2. The Analysis of Consumer Demand3. The Analysis of Production Costs4. The Competitive Environment5. Managerial Objectives of the Firm6. Understanding Pricing Strategies7. Investment Appraisal8. Understanding the Labour Market9. Government and Business10. Business and Economic Forecasting11. Business Economics: A Check List for ManagersAppendix: Sources of Business Economics Data for ManagersReferences for Further Reading
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