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The Essence of International Business

by Taggart, Jim

  • ISBN: 9780132880770
  • ISBN10: 0132880776

The Essence of International Business

by Taggart, Jim

  • List Price: $19.95
  • Binding: Paperback
  • Publisher: Prentice Hall
  • Publish date: 12/01/2000
  • ISBN: 9780132880770
  • ISBN10: 0132880776
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Description: Demystifying buzz-words and jargon, this text provides a broad but economical look at the key aspects of international business strategy, and includes reviews of the latest contributions to this field. It covers the international business environment; marketing, technology, finance, operations, personnel, organization, subsidiary, and acquisition strategies; and the future of international business. For managers of business and industry.
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