Error title
Some error text about your books and stuff.
Close

The Essence of Marketing

by Majaro, Simon

  • ISBN: 9780132853545
  • ISBN10: 013285354X

The Essence of Marketing

by Majaro, Simon

  • List Price: $19.95
  • Binding: Paperback
  • Publisher: Prentice Hall
  • Publish date: 12/01/2001
  • ISBN: 9780132853545
  • ISBN10: 013285354X
used Add to Cart $1.67
You save: 92%
Marketplace Item
new Add to Cart $90.69
Marketplace Item
Description: This volume provides a quick-reference review of the fundamentals of marketing. Looks at the definition of marketing and its implications, the knowledge requirements for effective marketing, the marketing mix (role of product, price, promotion), distribution, sales force and its productivity, marketing planning, organization, and integration. Emphasizes the role and value of marketing in a firm's success and explores the interface between marketing decisions and overall strategy of the firm. For managers, MBA and other students.
Expand description
Seller Condition Comments Price  
Seller: Owls Books
Location: Toledo, OH
Condition: Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Price:
$1.67
Comments:
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: AwesomeBooksUSA
Location: Valley Cottage, NY
Condition: Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
Price:
$3.33
Comments:
This book is in very good condition. The cover may have some limited signs of
[...]
Seller: BookCellarNH
Location: Nashua, NH Ask seller a question
Condition: Very Good
May have highlighting or writing and wear to cover. May not include
[...]
Price:
$3.50
Comments:
May have highlighting or writing and wear to cover. May not include
[...]
Seller: AwesomeBooksUSA
Location: Valley Cottage, NY
Condition: Good
Book in good or better condition. Dispatched same day from US or UK warehouse.
Price:
$3.55
Comments:
Book in good or better condition. Dispatched same day from US or UK warehouse.
Seller: The Book Cellar
Location: Nashua, NH
Condition: Good
Shipping Icon
013285354X May have highlighting or writing and wear to cover. May not
[...]
Price:
$3.93
Comments:
013285354X May have highlighting or writing and wear to cover. May not
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$10.94
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$90.69
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).