Error title
Some error text about your books and stuff.
Close
The Essence of Services Marketing cover
  • ISBN: 9780132848527
  • ISBN10: 013284852X

The Essence of Services Marketing

by Adrian Payne

  • List Price: $19.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: Pearson P T R
  • Publish date: 08/01/1993
used Add to Cart $1.11
You save: 94%
Marketplace Item
new Add to Cart $75.39
Marketplace Item
Description
Containing numerous charts and diagrams, this text explains the key concepts of marketing as they relate to services marketing. It explores the role of services marketing, and then examines segmentation, positioning and the services marketing mix. For managers of business and industry who wish to improve their skills.
Expand description
Seller Condition Comments Price  
Better World Books West

Location: Mishawaka, IN
Very Good
Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
$1.11
AwesomeBooksUSA

Location: Valley Cottage, NY
Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
$3.33
AwesomeBooksUSA

Location: Valley Cottage, NY
Good
Book in good or better condition. Dispatched same day from US or UK warehouse.
$3.33
Ergodebooks

Location: Richmond, TX
Ask seller a question
Good
Buy with confidence. Excellent Customer Service & Return policy.
$8.89
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$23.01
One Stop Shop Bookstore

Location: Memphis, TN
Good
Shipping Icon
$24.00
Firecreek Books

Location: Germantown, TN
Good
$28.50
Ergodebooks

Location: Richmond, TX
Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$75.39