Description: Syringes allegedly found in cans of Pepsi, deaths from Jack-in-the Box hamburgers, kickbacks from Honda dealers to corporate executives, racial discrimination by Denny's employees: a crisis can strike a firm at any time and no company is immune. But now, when disaster hits, managers can turn to The Essential Guide to Managing Corporate Crises. Enhanced with unique interactive software (for Macintosh) that can be used both as part of a training program and as a working guide during the crisis itself, this essential handbook shows executives, including those with no experience in this area, how to assess their company's strengths and vulnerabilities before a crisis ever happens, how to handle a crisis effectively once it hitsincluding what to do if there has been no pre-crisis planningand how to learn from a crisis so they can minimize future problems. No other guide provides as much necessary information about crisis management in one convenient volume. Mitroff, Pearson, and Harrington, all highly regarded authorities, provide an overview of the entire crisis management process, cover thoroughly what to do before and after a disaster, and highlight the knowledge and training needed to implement an effective program. They lay out the key management actions and decisions that executives must face to handle a major crisis, and provide a questionnaire that helps managers assess their firms' overall level of crisis preparedness. There are many ways that firms can find themselves in trouble, and the authors cover them all, ranging from disasters that threaten the public image of a company or product line, to financial catastrophes, to industrial problems that endanger consumers, employees, thecommunity, or the environment. Along the way, they are careful to give managers many real-life examples, to make each point crystal clear.

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