Error title
Some error text about your books and stuff.
Close
  • ISBN: 9780071364799
  • ISBN10: 007136479X

The Eternal E-Customer: How Emotionally Intelligent Interfaces Can Create Long-Lasting Customer Relationships

by Bergeron, Bryan P.

  • List Price: $27.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 01/01/2000
used Add to Cart $1.11
You save: 96%
Marketplace Item
new Add to Cart $11.08
You save: 60%
Marketplace Item
ebook Buy $32.14
Provided by VitalSource
License: 365 days
Description: The Eternal E-Customer focuses on getting e-businesses to the next level of customer loyalty. In the competitive world of e-commerce, the winners know that the key to success is customer appreciation and retention. Emotionally intelligent interfaces (EII) are driven by data from previous customer interactions, explicit customer preferences, and based on customer profiles. EIIs build trust and customer loyalty by offering shoppers the intimacy and individual attention they expect from the corner store. In this groundbreaking book, Harvard professor Bryan Bergeron provides a roadmap to get readers up to speed on all crucial business and technology aspects of EIIs, and explains how to create the information infrastructure needed to support EIIs tailored to their businesses.
-- Focuses on achievable results using current technology
-- Includes a companion Web site with links to examples of state-of-the-art EII technologies
Expand description
Seller Condition Comments Price  
Better World Books West
Location: Mishawaka, IN
Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
$1.11
Bookmans
Location: Tucson, AZ
Good
Shipping Icon
Satisfaction 100% guaranteed.
$2.81
BookCellarNH
Location: Nashua, NH Ask seller a question
Very Good
Great used condition. A portion of your purchase of this book will be
[...]
$3.50
Powell's Books
Location: Portland, OR
Very Good
$3.71
The Book Cellar
Location: Nashua, NH
Very Good
Shipping Icon
007136479X Great used condition. A portion of your purchase of this book will
[...]
$3.93
AwesomeBooksUSA
Location: Valley Cottage, NY
Very Good
This book is in very good condition. The cover may have some limited signs of
[...]
$7.67
AwesomeBooksUSA
Location: Valley Cottage, NY
Good
Book in good or better condition. Dispatched same day from US or UK warehouse.
$7.67
AceBook
Location: Hamilton, NJ
New
Shipping Icon
New. Free deliver confirmation! Satisfaction guaranteed! Sending within 24 hours!
$11.08
Lyric Vibes
Location: Geneva, IL
New
007136479X New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
$40.42
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).