Description: What's the key to ensuring success and growth in any business? Philip Walcoff relies on his more than 35 years of experience growing and managing his own business as well as consulting to large and small companies to offer a proven and unique approach to devising and implementing a business plan. He grew a business from two employees to 600 employees with $60 million in revenues in just eight years. His approach is not the standard business plan which focuses on raising capital or the strategic plan which is short on tactics. Instead Walcoff includes:
-- Pitfalls to avoid
-- Strategies and tactics to foster growth and profitability
-- A management approach to address all components of the company from marketing and sales to finance and accounting to human resources

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