As the dot.com world rapidly changes the face of business and traditional models become obsolete overnight, companies are no longer looking for business managers who are experts at the system. They need people who can use their creativity to constantly reinvent the system. They want business artists.

Annette Moser-Wellman identifies five common creative styles or Faces of Genius: the Seer, the Observer, the Alchemist, the Fool, and the Sage. By using examples from geniuses old and new, she breaks down each face into specific techniques and provides exercises that anyone can use immediately to begin to think more creatively. The Five Faces of Genius teaches business professionals how to develop the creative skills necessary for success by emulating the techniques of past and present geniuses in the arts, sciences, and business.