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The Focus Group Research Handbook

by Holly Edmunds

  • ISBN: 9780658002489
  • ISBN10: 0658002481

The Focus Group Research Handbook

by Holly Edmunds

  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 02/01/2000
  • ISBN: 9780658002489
  • ISBN10: 0658002481
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Description: Well-conducted focus group research can determine the course of a company's future by revealing the true needs of its customers. Here is a comprehensive, easy-to-understand guide for designing and conducting focus group studies -- from sampling to moderating and reporting -- including suggestions for how to turn results into profits.
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