The Focus Group Research Handbook
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 05/01/1999
Description:
Well-conducted focus group research can determine the course of a company's future by revealing the true needs of its customers. Here is a comprehensive, easy-to-understand guide for designing and conducting focus group studies -- from sampling to moderating and reporting -- including suggestions for how to turn results into profits.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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