Description: While there are several reference books available, this is the most up-to-date, most comprehensive, and easiest to use for determining what franchise options are best for you. It includes evaluating questionnaires and honest discussions about the key concepts behind franchising in today's marketplace -- all helping to interpret the elements that make a successful and rewarding franchise match. Broken down into 142 categories (as standardized by the International Franchise Association), more than 1,200 franchises are summarized with key averages, followed by a complete guide to financial and other fundamental information, including competing businesses.

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