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The Fundamentals of Advertising

by John Wilmshurst

  • ISBN: 9780750615624
  • ISBN10: 0750615621

The Fundamentals of Advertising

by John Wilmshurst

  • Binding: Paperback
  • Edition: 2
  • Publisher: Butterworth-Heinemann
  • Publish date: 09/01/1999
  • ISBN: 9780750615624
  • ISBN10: 0750615621
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Description: Here is comprehensive coverage of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. Advertising is viewed from the perspective of advertisers, advertising agencies and the media, with the main emphasis on practical application in the current marketing scene. The author uses a wide range of examples to illustrate his themes and an informative series of guidelines and checklists of value not only to students, but to those trying to apply the various techniques.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: ErgodeBooks
Location: Houston, TX
Condition: Good
Trade paperback (US). Glued binding. 408 p.
Price:
$20.31
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Trade paperback (US). Glued binding. 408 p.
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