The Guerrilla Marketing Handbook
- List Price: $19.95
- Binding: Paperback
- Publisher: Houghton Mifflin
- Publish date: 11/01/1994
Description:
At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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