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The Guerrilla Marketing Handbook

by Seth Godin

ISBN: 9780395700136
ISBN10: 0395700132

The Guerrilla Marketing Handbook

by Seth Godin

List Price: $19.95
Binding: Paperback
Publisher: Houghton Mifflin
Publish date: 11/01/1994
ISBN: 9780395700136
ISBN10: 0395700132

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Description: At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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A book every marketer should have at his elbow, hard-boiled useful information. Nice bright clean crisp copy. 8 x 10, 379 pp, appendix, b/w photos.

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The Guerrilla Marketing Handbook

by Seth Godin

The Guerrilla Marketing Handbook

by Seth Godin

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