Error title
Some error text about your books and stuff.
Close
  • ISBN: 9780071364157
  • ISBN10: 0071364153

The Hero and the Outlaw Building Extraordinary Brands Through the Power of Archetypes

by Carol S. Pearson

  • List Price: $34.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 01/01/2001
used Add to Cart $9.62
You save: 72%
Marketplace Item
new Add to Cart $22.93
You save: 33%
FREE shipping on orders over $49!
ebook Buy $33.05
Provided by Redshelf
License: lifetime
Description: A brand's meaning -- how it resonates in the public heart and mind -- is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
-- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
-- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Expand description
Seller Condition Comments Price  
bacobooks
Location: Garden Grove, CA
Very Good
Shipping Icon
$9.62
GoodDealsOnUsedBooks
Location: Aurora, IL
Good
Shipping Icon
0071364153 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc...
$9.80
Goodwill Books
Location: Hillsboro, OR
Acceptable
Reading copy. May have signs of wear and previous use (scuffs, writing, underlining). Dust jacket may be missing.
$9.81
GoodDealsOnUsedBooks
Location: Aurora, IL
Very Good
Shipping Icon
0071364153 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc...
$10.46
HPB Inc.
Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$11.23
GoodDealsOnUsedBooks
Location: Aurora, IL
Very Good
Shipping Icon
0071364153 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc...
$11.63
HPB-Sapphire
Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$11.68
HPB-Diamond
Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$16.85
HPB Inc.
Location: Dallas, TX
Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
$16.86
bacobooks
Location: Garden Grove, CA
Very Good
Shipping Icon
$17.18
Ergodebooks
Location: Richmond, TX Ask seller a question
Good
Excellent customer service. Prompt Customer Service. Buy with confidence.
$18.14
Powell's Books
Location: Portland, OR
Very Good
$18.50
Hawking Books
Location: Upland, CA
Like New
0071364153 Like New. Clean, Tight and Neat. Five star seller-Buy with confidence!
$21.13
Poverty Hill Books
Location: Mt. Prospect, IL
New
Shipping Icon
HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,
$21.21
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).