Error title
Some error text about your books and stuff.
Close

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by MARK& PEARSON

  • ISBN: 9780071364157
  • ISBN10: 0071364153

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by MARK& PEARSON

  • List Price: $34.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill Education
  • Publish date: 01/01/2001
  • ISBN: 9780071364157
  • ISBN10: 0071364153
used Add to Cart $8.00
You save: 76%
Marketplace Item
new Add to Cart $23.36
You save: 31%
FREE shipping on orders over $49!
ebook Buy $40.10
License: 365 days (until 10/31/2021)
Description: A brand's meaning -- how it resonates in the public heart and mind -- is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
-- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
-- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Expand description
Seller Condition Comments Price  
Seller: zabooks
Location: Post Falls, ID
Condition: Very Good
Shipping Icon
9.1 X 6.1 X 1.1 inches; 400 pages; Spine is straight, binding is tight, pages are unmarked, very little wear.
Price:
$8.00
Comments:
9.1 X 6.1 X 1.1 inches; 400 pages; Spine is straight, binding is tight, pages are unmarked, very little wear.
Seller: Mahler Books
Location: Pflugerville, TX
Condition: Very Good
Shipping Icon
0071364153. This book is in very good condition; no remainder marks. Dustjacket does have some shelfwear. Inside pages are clean.; 400 pages.
Price:
$16.82
Comments:
0071364153. This book is in very good condition; no remainder marks. Dustjacket does have some shelfwear. Inside pages are clean.; 400 pages.
Seller: Blindpigbooks
Location: Salt Lake City, UT
Condition: Good
Some wear. in a Good jacket. Very serviceable copy.
Price:
$17.95
Comments:
Some wear. in a Good jacket. Very serviceable copy.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).