The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
- List Price: $39.00
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill Education
- Publish date: 01/01/2001
Description:
A brand's meaning -- how it resonates in the public heart and mind -- is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
-- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
-- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Expand description
-- Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
-- Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
bookruns
|
Good
|
$12.22
|
TextbookRush
|
Very Good
|
$14.23
|
BookReadingInc
|
Acceptable
|
$17.23
|
BookReadingInc
|
Good
|
$17.25
|
|
Seattle Goodwill
Acceptable
|
$7.03
|
|
HPB-Red
Good
|
$7.05
|
|
Valleys Books & More
Good |
$7.05
|
|
BooksRun
Good
|
$16.75
|
readmybooks
|
Acceptable |
$17.06
|
readmybooks
|
Good |
$17.42
|
|
Affordable Products
Like New
|
$20.25
|
|
bookbooth
Very Good
|
$20.25
|
|
BooksForTheNeedy.com
Very Good
|
$22.15
|
|
upickbooks/Daisy Li
New
|
$22.38
|
|
Wize Books
New |
$22.50
|
Ergodebooks_N
|
New |
$23.41
|
|
Housing Works Online Bookstore
Very Good
|
$23.51
|
|
Calliopebooks
Very Good
|
$23.62
|
|
Michael Patrick McCarty, Books
Like New
|
$24.70
|
|
h&hbooks24
Good
|
$25.07
|
|
Alibris
New
|
$26.76
|
Please Wait