Description: This book tells the inside story of the people and companies that took the risks to enter the next age of television, an age brought on by the convergence of television and Internet. Television once offered only a one-way transfer of information. Now, the Web brings with it the possibility of a two-way transfer -- a dialog -- between the media, information and service providers, and the viewer. Part of the Inside Story of Interactive Television and WebTV for Windows is devoted to the software implementation and technical details of WebTV for Windows and the underlying architecture that supports it. The majority of the book, however, combines interviews, case studies, and first-person accounts from the people who made the decisions to explore new forms of content using television and the Internet. Their thoughts, ideas, and experiences are documented here and are valuable and pertinent across all platforms, technologies, and companies. As much as possible, the book preserves the style and unique perspective of each contributor. As such, some of the chapters are really narrative case studies, telling the story of how decisions were made.

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