The International Business Blueprint
- List Price: $74.95
- Binding: Paperback
- Publisher: John Wiley & Sons
- Publish date: 09/01/1997
Description:
The International Business Blueprint provides a concise introduction to international business. The book is written in an accessible style to facilitate understanding of the concepts, issues and developments in international business. It covers all the key aspects of international business and contains lots of examples, boxed exhibits, summaries, case studies, and practical exercises.
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This series presents the latest developments and concepts in the key business disciplines. Each title concentrates on the most crucial subjects within its area and presents the critical issues in a format and style that helps managers to develop real business skills. Using short case studies and practical examples the Business Blueprints series shows practicing managers and students of management in the UK how to apply current management theory and best practice.
The Business Blueprints series is unique in its merging of the latest developments and concepts in management thinking with actual applications of those concepts.
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