The Internationalization of U.S. Franchising Systems
- List Price: $200.00
- Binding: Hardcover
- Publisher: Taylor & Francis
- Publish date: 09/01/1999
Description:
"The growth in the internationalization of franchising systems in the United States is undeniable. By the year 2005, it is estimated that most US franchising systems will have international outlets. The internationalization of franchising systems in the United States has been attributed to push and pull factors originating within and outside the franchising firms. Among the pull factors are the emergence of (1) multinational regional trading areas such as the North American Free Trade Agreement (NAFTA) and the European Union (EU), (2) newly industrialized countries in East Asia and Latin America, and (3) democratic and capitalistic reforms in transition economies such as Hungary, Poland and the Czech Republic.
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The book makes two major contributions to international franchising theory. First, it shows that organizational factors, including size, age, growth rate, price bonding, and dispersion, explain why some franchisors within a proposed industry internationalize. The results largely support the overall argument of the book: resources and monitoring capabilities drive the internationalization of franchising systems. The second contribution of the book is finding that the impact of organizational variables on the decision to internationalize is industry specific."
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