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The Invisible Continent Four Strategic Imperatives of the New Economy cover
  • ISBN: 9780060957421
  • ISBN10: 0060957425

The Invisible Continent Four Strategic Imperatives of the New Economy

by Kenichi Ohmae

  • List Price: $16.99
  • Binding: Paperback
  • Publisher: Harpercollins
  • Publish date: 07/01/2001
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Description
Kenichi Ohmae is no run-of-the-mill business writer. This former director of McKinsey & Company in Asia has won worldwide renown as a corporate strategist, and his writings have often appeared in the Wall Street Journal, Newsweek, and the New York Times. Now he speaks clearly above the babble about the New Economy, with an incisive assessment of how business has been changed by information technology. The most powerful forces today, he writes, are platforms: universal standards that dominate their markets.

Windows, Visa, and Mastercard, even English are all platforms -- and to dominate in today's market, a business must either build one or build upon one. Ohmae ranges further, discussing such principles as arbitrage, the division between old- and new-style companies ("Titans" and "Godzillas"), and much more, offering practical advice for turning his analysis into business advantage.

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