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The Invisible Touch the Four Keys to Modern Marketing

by Harry Beckwith

  • ISBN: 9780446524179
  • ISBN10: 0446524174

The Invisible Touch the Four Keys to Modern Marketing

by Harry Beckwith

  • List Price: $21.95
  • Binding: Hardcover
  • Publisher: Warner Books Inc
  • Publish date: 03/01/2000
  • ISBN: 9780446524179
  • ISBN10: 0446524174
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Description: "The Invisible Touch" is Harry Beckwith's concise sequel to his wildly popular Selling the Invisible, a field guide to how markets work and how prospective clients think. Now, moving beyond those basic principles, he delivers essential business wisdom aimed at keeping clients by utilizing the four keys to modern marketing: Price, Brand, Packaging, and Relationships. These major keys, coupled with Beckwith's surprising insights and unforgettable examples, should help readers enhance their profits by marketing their services in a more humanistic way.
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