The Kikkoman Chronicles a Global Company With a Japanese Soul
- List Price: $26.95
- Binding: Hardcover
- Edition: 0002
- Publisher: Lightning Source Inc
- Publish date: 09/01/1998
Description:
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
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