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The Kikkoman Chronicles a Global Company With a Japanese Soul

by Ronald E. Yates

ISBN: 9780071347365
ISBN10: 0071347364

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The Kikkoman Chronicles a Global Company With a Japanese Soul

by Ronald E. Yates

List Price: $26.95
Binding: Hardcover
Edition: 0002
Publisher: Lightning Source Inc
Publish date: 09/01/1998
ISBN: 9780071347365
ISBN10: 0071347364

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Description: Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

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VG+/VG+ 1st Hb 206pp. Extremities book & Dj lightly rubbed. Illus.; index.

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The Kikkoman Chronicles a Global Company With a Japanese Soul

by Ronald E. Yates

The Kikkoman Chronicles a Global Company With a Japanese Soul

by Ronald E. Yates

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