Description: It's not enough anymore to know how to sell and market your products and services. Now, leading-edge companies face the daunting task of selling their organization's unique capability, its "know-how". This new paradigm is known as "Professional Services", and its core mandate - selling the corporation's collective knowledge - demands a new model for doing business. The Knowledge-Based Organization offers a blueprint for integrating sales and service capabilities to create a Professional Services organization. Any executive charged with the responsibility of generating new, higher-margin revenue will find key strategies for building knowledge products that improve profitability. This results-focused book gives you the nuts and bolts to begin creating the Professional Services organization to compete in the next century, transitioning from existing sales and service paradigms to the new Professional Services model, and handling common problems and applying real-world examples. This book contains the most complete explanation of the Professional Services model, from selecting the strategy and organizing the business, to establishing and managing the Professional Services team. This step-by-step guide is a vital tool for accelerating the transition to Professional Services in your organization, and building a profitable, competitive advantage to capture tomorrow's customers.

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