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The Lead Generation Handbook

by Bly, Robert W. A Bly

ISBN: 9780814403631
ISBN10: 0814403638

The Lead Generation Handbook

by Bly, Robert W. A Bly

Binding: Hardcover
Publisher: American Management Association
Publish date: 01/01/1998
ISBN: 9780814403631
ISBN10: 0814403638

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new Add to Cart $70.42

Marketplace Item

Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Description: All businesses need sales. But you can't get sales without getting leads first. This is a comprehensive guide to how to use multiple marketing techniques to generate sales leads every way imaginable!

Filled with samples, forms, worksheets, and other ready-to-use tools, the book covers: direct mail (letters, postcards, entire packages, and more)
-- telemarketing
-- inquiry advertising
-- publicity and public relations
-- seminars and presentations
-- trade shows
-- the Internet
-- CD-ROMs, and more. Robert Bly explains how to design a lead-generation campaign, create an "irresistible" offer, monitor and measure results, and turn leads into sales!

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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The Lead Generation Handbook

by Bly, Robert W. A Bly

The Lead Generation Handbook

by Bly, Robert W. A Bly

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