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The Magazine Publishing Industry

by Patrick Henry

  • ISBN: 9780205166121
  • ISBN10: 0205166121

The Magazine Publishing Industry

by Patrick Henry

  • List Price: $23.99
  • Binding: Paperback
  • Edition: 1
  • Publisher: Pearson P T R
  • Publish date: 11/01/1996
  • ISBN: 9780205166121
  • ISBN10: 0205166121
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Description: The Magazine Publishing Industry provides a timely, all-inclusive approach to this alluring business. It explores advertising, circulation principles, production, editorial techniques, in detail and examines the current state of the industry and the inner workings of magazines. The authors, all industry consultants, place the social, technological, and economic aspects of this fascinating profession into context.
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Seller: Ergodebooks
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Seller: Wonder Book - Member ABAA/ILAB
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