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The Market Driven Organization Understanding, Attracting, and Keeping Valuable Customers

by George S. Day

  • ISBN: 9780684864679
  • ISBN10: 0684864673

The Market Driven Organization Understanding, Attracting, and Keeping Valuable Customers

by George S. Day

  • List Price: $28.00
  • Binding: Hardcover
  • Publisher: Simon & Schuster
  • Publish date: 11/01/1999
  • ISBN: 9780684864679
  • ISBN10: 0684864673
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Description: "Market driven strategy" is a buzzword that many business people use without fully grasping its meaning. Now George Day -- the inventor of the phrase -- follows up his groundbreaking book Market Driven Strategy with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.

Based on nearly a decade of research, teaching, and consulting on the topic, The Market Driven Organization shows how to apply Day's essential marketing theories to an entire company. Featuring hundreds of examples from such companies as Virgin Atlantic, General Electric, Procter & Gamble, Staples, and more, Day takes readers step by step through the process of becoming market driven.

Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, The Market Driven Organization is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.

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Seller: Owls Books
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