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The Marketer's Guide to Public Relations How Today's Companies Are Using the New Pr to Gain a Competitive Edge

by Thomas L. Harris

ISBN: 9780471579625
ISBN10: 0471579629

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The Marketer's Guide to Public Relations How Today's Companies Are Using the New Pr to Gain a Competitive Edge

by Thomas L. Harris

List Price: $29.95
Binding: Paperback
Publisher: John Wiley & Sons Inc
Publish date: 02/01/1993
ISBN: 9780471579625
ISBN10: 0471579629

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Description: This guide reveals how public relations fits into an organization's overall marketing strategy and, through numerous case histories, introduces readers to many of the innovative techniques used by some of the world's leading companies. 30 illustrations.

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The Marketer's Guide to Public Relations How Today's Companies Are Using the New Pr to Gain a Competitive Edge

by Thomas L. Harris

The Marketer's Guide to Public Relations How Today's Companies Are Using the New Pr to Gain a Competitive Edge

by Thomas L. Harris

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