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The Marketer's Guide to Public Relations How Today's Companies Are Using the New Pr to Gain a Competitive Edge

by Thomas L. Harris

  • ISBN: 9780471579625
  • ISBN10: 0471579629

The Marketer's Guide to Public Relations How Today's Companies Are Using the New Pr to Gain a Competitive Edge

by Thomas L. Harris

  • List Price: $29.95
  • Binding: Paperback
  • Publisher: John Wiley & Sons Inc
  • Publish date: 02/01/1993
  • ISBN: 9780471579625
  • ISBN10: 0471579629
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Description: This guide reveals how public relations fits into an organization's overall marketing strategy and, through numerous case histories, introduces readers to many of the innovative techniques used by some of the world's leading companies. 30 illustrations.
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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