The Marketing Edge the New Leadership Role of Sales and Marketing in Manufacturing
- List Price: $54.95
- Binding: Hardcover
- Edition: 1
- Publisher: John Wiley & Sons Inc
- Publish date: 09/01/1989
Description:
Competing in the Global Marketing. Reach for the Sky. Beyond Forecasting: The Leadership Role of Sales and Marketing. Developing a Marketing/Manufacturing Strategy. The Fine Art of Forecasting. Building Effective Sales Plans. Turning Plans into Reality: The Master Production Schedule. Demand Analysis: Reducing Uncertainty of Demand. Steps for Getting Started in Gaining a Marketing Edge. Appendices. Index.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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