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The Marketing Edge the New Leadership Role of Sales and Marketing in Manufacturing

by Joseph S. Shull

  • ISBN: 9780471132707
  • ISBN10: 0471132705

The Marketing Edge the New Leadership Role of Sales and Marketing in Manufacturing

by Joseph S. Shull

  • List Price: $54.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: John Wiley & Sons Inc
  • Publish date: 09/01/1989
  • ISBN: 9780471132707
  • ISBN10: 0471132705
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Description: Competing in the Global Marketing. Reach for the Sky. Beyond Forecasting: The Leadership Role of Sales and Marketing. Developing a Marketing/Manufacturing Strategy. The Fine Art of Forecasting. Building Effective Sales Plans. Turning Plans into Reality: The Master Production Schedule. Demand Analysis: Reducing Uncertainty of Demand. Steps for Getting Started in Gaining a Marketing Edge. Appendices. Index.
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8vo-over 7¾"-9¾" tall. About 1/2" scrape on bottom cover edge near spine.
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