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The Marketing Game: How the World's Best Companies Play to Win

by Schulz, Eric

  • ISBN: 9781580622226
  • ISBN10: 1580622224

The Marketing Game: How the World's Best Companies Play to Win

by Schulz, Eric

  • List Price: $24.95
  • Binding: Hardcover
  • Publisher: Adams Media Corporation
  • Publish date: 09/01/1999
  • ISBN: 9781580622226
  • ISBN10: 1580622224
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Description: If you've ever suspected your competition knew something you didn't, you were probably right. But not anymore. The Marketing Game breaks the code of silence to teach you the covert strategies and secrets of the world's most savvy marketers.

Whether you own a small delicatessen or are employed at a multi-national corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor.

It's packed with new marketing revelations, including:
-- Brainstorming techniques proven to be five times more effective at getting great results
-- Product positioning and branding strategies that will create competitive advantage
-- The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with consumers
-- Consumer promotions based on The Three Ingredients of Great Promotions
-- The Big Bang Theory for creating sensational special events and promotions

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