Whether you own a small delicatessen or are employed at a multi-national corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor.

It's packed with new marketing revelations, including:
-- Brainstorming techniques proven to be five times more effective at getting great results
-- Product positioning and branding strategies that will create competitive advantage
-- The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with consumers
-- Consumer promotions based on The Three Ingredients of Great Promotions
-- The Big Bang Theory for creating sensational special events and promotions