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The Marketing Plan, 3rd Edition

by William A. Cohen (California State Univ., Los Angeles)

  • ISBN: 9780471384120
  • ISBN10: 0471384127

The Marketing Plan, 3rd Edition

by William A. Cohen (California State Univ., Los Angeles)

  • List Price: $52.95
  • Binding: Paperback
  • Edition: 0003
  • Publisher: John Wiley & Sons
  • Publish date: 10/01/2000
  • ISBN: 9780471384120
  • ISBN10: 0471384127
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Description: This book is not just a "how to" book, it also explains the importance of a well-formulated marketing plan and encourages reader participation by including activities.
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Seller: Hawking Books
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0471384127 Good Condition. Has some crinkling. Five star seller-Buy with confidence!
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0471384127 Good Condition. Has some crinkling. Five star seller-Buy with confidence!
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Good condition. 3rd edition. Owner's name inside.
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