The Marketing Plan Workbook
- List Price: $24.95
- Binding: Paperback
- Publisher: Prentice Hall Direct
- Publish date: 04/01/1988
Description:
Here's a complete, step-by-step blueprint for building a superior marketing plan for your products or services. In these pages, you'll find ready-to-use forms, tables, and worksheets that cover every planning function, including competitive analysis, pricing strategy, sales promotion, advertising, budgeting, forecasting, and much more.
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