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  • ISBN: 9780135585375
  • ISBN10: 0135585376

The Marketing Plan Workbook

by James Makens

  • List Price: $24.95
  • Binding: Paperback
  • Publisher: Prentice Hall Direct
  • Publish date: 04/01/1988
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Description: Here's a complete, step-by-step blueprint for building a superior marketing plan for your products or services. In these pages, you'll find ready-to-use forms, tables, and worksheets that cover every planning function, including competitive analysis, pricing strategy, sales promotion, advertising, budgeting, forecasting, and much more.
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