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The Marketing Plan

by Cohen, William A.

  • ISBN: 9780471180333
  • ISBN10: 0471180335

The Marketing Plan

by Cohen, William A.

  • List Price: $44.95
  • Binding: Paperback
  • Edition: 0002
  • Publisher: John Wiley & Sons
  • Publish date: 01/01/2001
  • ISBN: 9780471180333
  • ISBN10: 0471180335
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Description: Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.

Sample marketing plans and convenient forms for developing a marketing plan.
-- Step-by-step procedures for completing a marketing plan.

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