The Marketing Plan

by Cohen, William A.

ISBN: 9780471180333
ISBN10: 0471180335

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The Marketing Plan

by Cohen, William A.

List Price: $44.95
Binding: Paperback
Edition: 0002
Publisher: John Wiley & Sons
Publish date: 01/01/2001
ISBN: 9780471180333
ISBN10: 0471180335

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Description: Everything you need to know to produce an outstanding marketing plan, including what to do, how and why. A new chapter on leadership helps develop leadership and teamwork skills while working on marketing plans.

Sample marketing plans and convenient forms for developing a marketing plan.
-- Step-by-step procedures for completing a marketing plan.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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The Marketing Plan

by Cohen, William A.

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by Cohen, William A.

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