The Masterbrand Mandate the Management Strategy That Unifies Companies and Multiplies Value
- List Price: $57.95
- Binding: Hardcover
- Publisher: John Wiley & Sons Inc
- Publish date: 08/01/2000
Description:
Written by an experienced, high-profile brand builder, this book explores the branding strategies behind the success of household-name companies. It explores the origin of branding and the six common traits that masterbrands share. The book also delineates the ten commandments of masterbranding, e.g., manufacturing a sense of brand; working with customers as builders of the masterbrand; developing preemptive competitive weapons; and creating global masterbrands. This book provides in-depth analyses of successful masterbrands, such as ESPN, FedEx, and Amazon.com. It also addresses a unique aspect of brand building: how to develop and manage a brand that's based on the company behind the product, not simply the product itself.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
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Storbeck's
Very Good
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$8.71
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Ergodebooks
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Good |
$10.39
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Poverty Hill Books
New
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$22.45
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