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The McKinsey Way

by RASIEL

  • ISBN: 9780070534483
  • ISBN10: 0070534489

The McKinsey Way

by RASIEL

  • List Price: $30.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill Education
  • Publish date: 02/01/1999
  • ISBN: 9780070534483
  • ISBN10: 0070534489
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Description: To its millions of loyal customers worldwide, and the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture -- the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
-- How emotion works to cement customer loyalty
-- The 3 Emotional E's -- Equity, Experience, and Energy

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Seller: FCD Books & More
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Hardcover with Pictorial Dustjacket / DJ has Some normal wear & tear,
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Hardcover with Pictorial Dustjacket / DJ has Some normal wear & tear,
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Seller: Blue Vase Books
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The item shows wear from consistent use, but it remains in good condition and
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The item shows wear from consistent use, but it remains in good condition and
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Missing DJ. Some wear to cover edges. Tiny spot on side outer page edges.
Seller: Robinson Street Books
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Prompt shipment, with tracking. Very good hardcover in lightly worn dust jacket. Clean pages. Light coffee ring stain on dust jacket.
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Prompt shipment, with tracking. Very good hardcover in lightly worn dust jacket. Clean pages. Light coffee ring stain on dust jacket.
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