The McKinsey Way
- List Price: $33.00
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 02/01/1999
Description:
To its millions of loyal customers worldwide, and the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture -- the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
Expand description
This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
-- How emotion works to cement customer loyalty
-- The 3 Emotional E's -- Equity, Experience, and Energy
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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