Description: List of Contributors. Acknowledgements. What you need to know before you start to use this book - Adam Briggs and Paul Cobley. PART I 'WHAT ARE THE MEDIA?' 1. Introduction to 'What are the Media?' - Adam Briggs and Paul Cobley. 2. Comics - Roger Sabin, 'Eurocomics: "9th art" or misfit lit?'. 3. Publishing - David Saunders, 'European publishing: a neglected topic'. 4. Advertising and Marketing - Sean Brierley, 'Advertising and the new media environment'. 5. News Agencies - Oliver Boyd-Barrett and Terhi Rantanen, 'News agencies in Europe'. 6. Public relations and journalism - David Miller, 'Promotional Strategies and media power'. 7. Newspapers and the Press - James Curran, 'Newspapers: beyond political economy. 8. Magazines - Brian Braithwaite, 'Magazines: the bulging bookstores. 9. Radio - Andrew Crisell, 'Public Service, commercialism and the paradox of choice'. 10. Television - Richard Paterson, 'Contemporary television: a framework for analysis'. 11. European Cinema - Anne Jackel, 'Cinema in Europe'. 12. Pop Music - Roy Shuker, 'Marketing and mediating popular music: the European popular music industry. 13. Technology - Brian McNair, 'New technologies and the media'. PART II '"OUTSIDE" THE MEDIA' 14. Introduction to the '"Outside" the media', Adam Briggs and Paul Cobley. 15. Economics - Patrick Barwise and David Gordon, 'The economics of the media. 16. Policy - Nicholas Garnham, 'Media Policy'. 17. Models of Media Institutions - Ralph Negrine, 'Media institutions in Europe'. 18. Approaches - John Corner, 'Why study the media form?'. 19. Audience Feedback - Sue Stoessl, 'Administrative research of audiences'. 20. 'Effects' - Guy Cumberbatch, 'Media effects: the continuing controversy'. PART III 'IN THE MEDIA' 21. Introduction to 'In the Media', Adam Briggs and Paul Cobley. 22. Sexuality - Andy Medhurst, 'Tracing desires: sexuality and media texts'. 23. Gender-Liesbet van Zoonen and Costera Meijer, From Pamela Anderson to Erasmus: Women, Men and Representation. 24. Race and Ethnicity - Sarita Malik, 'The Construction of Black and Asian ethnicities in British film and television'. 25. Youth - Bill Osgerby, 'The good, the bad and the ugly: postwar media representations of youth'. 26. Disability - Jessica Evans, 'Feeble monsters: "making up" disabled people'. 27. Nationality - Andrew Higson, 'National identity and the media'. 28. Sport - Neil Blain and Raymond Boyle, 'Sport as real life: media sport and culture'. 29. News Production - Jerry Palmer, 'News values'. 30. Parliamentary Politics - Ivor Gaber, 'The media and politics'. 31. News Photography - Pat Holland, '"The direct appeal to the eye"? Photography and the twentieth century press'. 32. Pornography and Censorship - Linda Ruth Williams, 'Sex and censoriousness: pornography and censorship in Britain'. Index

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