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The Media and Entertainment Industries Readings in Mass Communications

by Albert N. Greco

  • ISBN: 9780205300105
  • ISBN10: 0205300103

The Media and Entertainment Industries Readings in Mass Communications

by Albert N. Greco

  • List Price: $124.20
  • Binding: Paperback
  • Edition: 1
  • Publisher: Pearson
  • Publish date: 07/21/1999
  • ISBN: 9780205300105
  • ISBN10: 0205300103
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Description: "This contributed volume gives readers a close look at the burgeoning, influential, and exciting media and entertainment industries. Offering extensive analyses of the business and economic issues of the mass media, the book demonstrates the dramatic, revolutionary impact these formats, from books to the Internet, have had a on the political, social, economic, intellectual, educational, and religious life in the U.S. and throughout the world. Numerous tables and charts with statistical data support the analyses and visually illustrate trends. "Readers gain an understanding of the structure of the individual industries that fall under the heading of "media and entertainment, " including book publishing, magazines, newspapers, recorded music, film, radio, broadcast television, cable and satellite television, new media, and the Internet. Market: "For anyone interested in the inner workings of the media and entertainment industries.
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