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The New Competitor Intelligence the Complete Resource for Finding, Analyzing, and Using Information About Your Competitors

by Leonard M. Fuld

  • ISBN: 9780471585091
  • ISBN10: 0471585092

The New Competitor Intelligence the Complete Resource for Finding, Analyzing, and Using Information About Your Competitors

by Leonard M. Fuld

  • List Price: $55.00
  • Binding: Paperback
  • Edition: 0002
  • Publisher: John Wiley & Sons Inc
  • Publish date: 12/01/1994
  • ISBN: 9780471585091
  • ISBN10: 0471585092
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Description: Featured in Fortune, The New York Times, The Wall Street Journal, and other leading publications, Fuld created many of the information-gathering and analysis techniques used at major worldwide corporations today. He and his consulting firm have served more than half of America's Fortune 500 companies, as well as many prestigious European and Asian firms. Now, in this guide to the art and science of corporate intelligence, he shares with you the fruits of his formidable experience. Offering step-by-step guidelines, expert tips, and techniques learned over the years, he schools you in cutting-edge methods for locating, obtaining, and analyzing information about the competition; describes how to build your own intelligence system, using lessons learned at Kraft, Corning, Canon, Xerox, and other major companies; arms you with thousands of domestic and international business information sources, including print, on-line, CD ROM, and others; relates hundreds of "war stories" and case histories that vividly illustrate every facet of a smart corporate intelligence operation; helps you to think creatively about intelligence-gathering, to discover rich new sources of information, and develop your own investigative strategies and analytical techniques; tells you how to plug the leaks in your organization with proven security management techniques; and provides an easy-to-use Strategic Intelligence Index which helps you to apply all the book's resources to answer specific questions.
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Trade paperback (US). Glued binding. 512 p. Contains: Illustrations. New Directions in Business. Audience: General/trade.
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