Error title
Some error text about your books and stuff.
Close

The New Direct Marketing How to Implement a Profit-Driven Database Marketing Strategy

by Rajeev Batra

  • ISBN: 9780070580565
  • ISBN10: 0070580561

The New Direct Marketing How to Implement a Profit-Driven Database Marketing Strategy

by Rajeev Batra

  • List Price: $79.95
  • Binding: Hardcover
  • Edition: 3
  • Publisher: McGraw-Hill
  • Publish date: 04/01/1999
  • ISBN: 9780070580565
  • ISBN10: 0070580561
used Add to Cart $25.87
You save: 68%
Marketplace Item
Description: Deploy marketing dollars more efficientlyIn today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer-focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling*Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues*Target promos and bonus offers based on previous purchases, buying patterns, and stated preferences*Much, much more
Expand description
Seller Condition Comments Price  
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$25.87
Comments:
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$29.31
Comments:
Seller: Found Books
Location: AUSTIN, TX
Condition: Good
0070580561.
Price:
$36.00
Comments:
0070580561.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).