The New Marketing Era: Marketing to the Imagination in a Technology-Driven World
- Binding: Hardcover
- Publisher: McGraw-Hill Companies
- Publish date: 12/01/2000
Description:
A contrarian marketing guru goes beyond a theoretical framework to guide readers through the many ways in which today's technology can be used to sell to these basic human desires.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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