- ISBN: 9780070526754
- ISBN10: 0070526753
The New Marketing Era: Marketing to the Imagination in a Technology-Driven World
- List Price: $19.95
- Binding: Hardcover
- Publisher: McGraw-Hill Companies
- Publish date: 12/01/2000
Description:
A contrarian marketing guru goes beyond a theoretical framework to guide readers through the many ways in which today's technology can be used to sell to these basic human desires.
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