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  • ISBN: 9780071342513
  • ISBN10: 0071342516

The New Maximarketing

by Rapp, Stan

  • List Price: $15.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill Companies
  • Publish date: 03/01/1999
used Add to Cart $12.60
You save: 21%
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Description: MaxiMarketers know their customer base by name, address, telephone, income, lifestyle, brand preferences, and buying behavior. New MaxiMarketers also know how to navigate the electronic marketplace to reach their best prospects and hold their best customers. In this newly released paperback edition by the deans of direct response and relationship marketing, readers learn to follow a unique seven-step plan proven to maximize targeting, advertising, promotion, and customer cultivation. This edition also includes a brand-new preface, ensuring that this classic will remain the smart marketer's Bible for years to come.
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Seller Condition Comments Price  
Ergodebooks
Location: Richmond, TX Ask seller a question
Good
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$12.60
skymedia
Location: Plantation, FL
Very Good
0071342516 TRACKING NUMBER INCLUDED used very good Book May have some very minor shelf wear.
$15.41
Ergodebooks
Location: Richmond, TX Ask seller a question
New
Buy with confidence. Excellent Customer Service & Return policy.
$99.77
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