The New Maximarketing
- List Price: $15.95
- Binding: Paperback
- Edition: 1
- Publisher: McGraw-Hill Companies
- Publish date: 03/01/1999
Description:
MaxiMarketers know their customer base by name, address, telephone, income, lifestyle, brand preferences, and buying behavior. New MaxiMarketers also know how to navigate the electronic marketplace to reach their best prospects and hold their best customers. In this newly released paperback edition by the deans of direct response and relationship marketing, readers learn to follow a unique seven-step plan proven to maximize targeting, advertising, promotion, and customer cultivation. This edition also includes a brand-new preface, ensuring that this classic will remain the smart marketer's Bible for years to come.
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