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The New Positioning the Latest on the World's #1 Business Strategy

by Jack Trout

ISBN: 9780070653283
ISBN10: 0070653283

The New Positioning the Latest on the World's #1 Business Strategy

by Jack Trout

Binding: Paperback
Edition: 1
Publisher: McGraw-Hill
Publish date: 01/01/1997
ISBN: 9780070653283
ISBN10: 0070653283

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Description: Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this classic book, has taken positioning to the next level--in a path-breaking volume that is the marketing treatise for the next decade. He demonstrates what it takes to keep companies moving onward and upward.

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The New Positioning the Latest on the World's #1 Business Strategy

by Jack Trout

The New Positioning the Latest on the World's #1 Business Strategy

by Jack Trout

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