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The New Positioning the Latest on the World's #1 Business Strategy

by Jack Trout

  • ISBN: 9780070653283
  • ISBN10: 0070653283

The New Positioning the Latest on the World's #1 Business Strategy

by Jack Trout

  • List Price: $12.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 01/01/1997
  • ISBN: 9780070653283
  • ISBN10: 0070653283
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Provided by Redshelf
License: lifetime
Description: Positioning, which has sold 400,000 copies in English, has defined marketing since it was published 15 years ago. Jack Trout, coauthor of this classic book, has taken positioning to the next level--in a path-breaking volume that is the marketing treatise for the next decade. He demonstrates what it takes to keep companies moving onward and upward.
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Seller: Owls Books
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Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
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Seller: Owls Books
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All pages and cover are intact. Possible slightly loose binding, minor
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Condition: Very Good
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