The New Publicity Kit
- List Price: $36.00
- Binding: Paperback
- Edition: 1
- Publisher: John Wiley & Sons Inc
- Publish date: 05/01/1995
Description:
The New Publicity Kit shows you how to take advantage of the dynamic technological advances that are revolutionizing the ways in which advertisers and marketers target their audiences. While it still schools you in such timeless basics as writing news releases, holding press conferences, and developing press kits, The New Publicity Kit also shows you how to take full advantage of the exciting opportunities for market exposure offered by cable, electronic newspapers, faxes, the Internet, and other new and emerging media.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Ergodebooks
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$13.42
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