Error title
Some error text about your books and stuff.
Close

The One-Stop Marketing Book

by Jonathan Trivers

  • ISBN: 9780471133315
  • ISBN10: 0471133310

The One-Stop Marketing Book

by Jonathan Trivers

  • List Price: $80.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 10/01/1996
  • ISBN: 9780471133315
  • ISBN10: 0471133310
used Add to Cart $81.39
Marketplace Item
Description: With the increasing number of factory outlets, price clubs, and megastores in today's marketplace, how can small business owners effectively compete for customers? In this practical, straightforward new book, Jonathan Trivers, a marketing professional who has counseled over 1,400 entrepreneurs and small businesses, offers a complete guide to creating and implementing a marketing plan designed to help Main Street retailers - like you - successfully compete against the "big guns". Based on 12 marketing principles, One Stop Marketing shows you how to identify and keep essential core customers by recognizing their needs and responding to changes in their buying habits. With practical tips, invaluable advice, and real-world examples from actual business, here's where you'll find keys to narrowing your product assortment, steps for increasing the value of your products and services, tips on keeping your customer happy long after the sale, methods for promoting to your core customer, and special "Getting Down to Business" sections that help you determine how to apply each marketing principle to your store.
Expand description
Seller Condition Comments Price  
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$81.39
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).