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The Peaceable Kingdom Building a Company Without Factionalism, Fiefdoms, Fear, and Other Staples of Modern Business

by Stan Richards

  • ISBN: 9780471391166
  • ISBN10: 0471391166

The Peaceable Kingdom Building a Company Without Factionalism, Fiefdoms, Fear, and Other Staples of Modern Business

by Stan Richards

  • List Price: $58.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 03/01/2001
  • ISBN: 9780471391166
  • ISBN10: 0471391166
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Description: This book reveals how The Richards Group, the largest private advertising agency in America, is breaking down conventional hierarchies in its organization - and making a lot of money in the process (projected billings this year are $415 million). Topics covered include how to break down barriers within your company, how to blend rather than homogenize your workforce, and how to become profitable without losing your creative standards. The book discusses how these problems are handled at The Richards Group and provides guidance on how other advertising agencies - as well as other companies in all industries - can be managed more effectively and creatively.
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