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The Portable MBA in Entrepreneurship, 2nd Edition

by William D. Bygrave

  • ISBN: 9780471160786
  • ISBN10: 0471160784

The Portable MBA in Entrepreneurship, 2nd Edition

by William D. Bygrave

  • List Price: $39.95
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: John Wiley & Sons
  • Publish date: 02/01/1997
  • ISBN: 9780471160786
  • ISBN10: 0471160784
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Description: In this updated business aid, you will find out how top business schools are preparing students to meet the challenges of the 1990s. William Bygrave has assembled an all-star team of professors, consultants, thinkers, and doers to compile this practical guide. It shows how to identify an opportunity, create a business plan, do financial projections, finance a business, and get government help. The book also covers marketing, tax issues, intellectual property, franchising, and selling. A new chapter on business on the Internet has been added.
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