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  • ISBN: 9780071356848
  • ISBN10: 0071356843

The Power of Now How Winning Companies Sense and Respond to Change Using Real-Time Technology

by Vivek Ranadive

  • List Price: $32.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 09/01/1999
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Description: Time is of the essence for all modern businesses. Companies across America spend millions of dollars every year to harness new ways of staying ahead of the game, make response and implementation times faster than fast, and give their customers what they need instantaneously. Yet the state-of-the-art technology that helps make this possible does not benefit companies who don't know how to take advantage of it.

Vivek Ranadive has helped hundreds of prominent companies implement information systems and use them to achieve success in the marketplace. In his book The Power of Now: How Winning Companies Sense & Respond to Change Using Real-Time Technology, Ranadive outlines the event-driven corporate structure and shows how effective knowledge management can help a company bring superior services to their customers.

Ranadive explains how event-driven companies use information to anticipate new opportunities, new business strategies, and new products. They concentrate on the Web, with its accessibility and rapid transfer of information, as a marketing base. They interact with their customers to the point where they have a continual dialog going, allowing the companies to predict their customers' needs. And they do all of this instantaneously.

For many companies, and not just large corporations, enterprise software is rapidly becoming essential. In The Power of Now, Ranadive shows how to utilize the new technology to generate superior profits while operating on the edge of chaos.

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