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The Primetime Presidency of Ronald Reagan the Era of Television Presidency

by Robert E. Denton

  • ISBN: 9780275926038
  • ISBN10: 0275926036

The Primetime Presidency of Ronald Reagan the Era of Television Presidency

by Robert E. Denton

  • List Price: $92.00
  • Binding: Hardcover
  • Publisher: Greenwood Pub Group
  • Publish date: 10/01/1988
  • ISBN: 9780275926038
  • ISBN10: 0275926036
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Description: Beginning in the 1970s, the public has turned to the media for information and guidance in selecting their presidents. Television has become the primary means of getting to know the issues and candidates. This monograph examines the mediazation of the U.S. presidency, as exemplified by President Reagan's role as "the great communicator." Specifically, Denton analyzes the use of television as an instrument of image-making and governing, the role of the media in contemporary politics, the impact of television on presidential politics, and the future of the presidency in the age of television.
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