Connecting readers with great books since 1972. Used books may not include

Connecting readers with great books since 1972. Used books may not include companion materials, some shelf wear, may contain highlighting/notes, and may not include cd-rom or access codes. Customer service is our top priority!

xxii, 297, [1] p. Illustrations. Notes. Bibliography. Name and Subject Index.

xxii, 297, [1] p. Illustrations. Notes. Bibliography. Name and Subject Index. Company Index. Foreword by C. K. Prahalad. The current transformation of isolated state-dominated economies into market-driven globally integrated economies is creating business challenges and opportunities around the globe. Over the last ten years, these authors have studied over one hundred global corporations through a variety of research methods and here distill their findings into four essential goals that executives must achieve in order to transform a company into a global success: Identify and pursue opportunities in key markets. Convert global presence into global competitive advantage. Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise. And constantly reinvent the global game by creating value for customers. Case studies involving Yahoo! , Wal-Mart, and other global players show how the authors' findings can be applied in real-world situations.