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The Quest for Global Dominance Transforming Global Presence Into Global Competitive Advantage

by Vijay Govindarajan

  • ISBN: 9780787957216
  • ISBN10: 0787957216

The Quest for Global Dominance Transforming Global Presence Into Global Competitive Advantage

by Vijay Govindarajan

  • List Price: $29.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: John Wiley & Sons Inc
  • Publish date: 08/01/2001
  • ISBN: 9780787957216
  • ISBN10: 0787957216
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Description: Reflecting leading-edge thinking on the subject of creating and exploiting global presence, this handbook offers logic-driven conceptual frameworks that have been refined by the authors in their teaching and consulting work for major global corporations.
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xxii, 297, [1] p. Illustrations. Notes. Bibliography. Name and Subject Index.
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