The Race Trap: Smart Strategies for Effective Racial Communication in Business and in Life
- List Price: $28.00
- Binding: Hardcover
- Publisher: HarperCollins Publishers
- Publish date: 01/01/2002
- ISBN: 9780066620015
- ISBN10: 0066620015
Written by two of the nation's leading experts in racial communication, this book is a must-read for managers who deal with a diverse workforce, or anyone interested in improving their effectiveness in multiracial settings. Rather than attempt to change readers' feelings and attitudes, this book offers proven practical strategies for managing, working with, selling to, and communicating with people of different races.